Soul Cap works in a niche market – extra-large swimming caps for people with unruly hair.

It's a niche that's worked out well for them. And as they grew and expanded, they needed a fresh website with a tone of voice that represented their brand. Professional and stylish, but still warm and human.

We also crafted an Amazon sales page for a new product sold by their sister company, NOVU Fitness – a page that's consistently turned over a healthy number of sales.