McCarthy & Stone is the UK's leading builder of privately owned retirement properties. They're also committed advocates for independent, active lifestyles – and their website refurbishment had to reflect those beliefs.
Over a period of several months, we researched almost every town, city and county in the UK to create more than 50 different regional landing pages, as well as selecting and researching hundreds of local points of interest for their photo galleries.
It wasn't just a case of showing off all the high-quality properties they have on offer. These pages focus on the locations themselves – scenic landscapes, historical curiosities, and all of the exciting events and adventures that come with starting a new journey in another part of the country.