As a part of their recruitment resource centre, Direct Line Group needed a batch of articles aimed at job-seekers and graduates.

As well as informing prospective candidates about their company and its procedures, they also wanted to educate and guide their audience, building trust and rapport that could encourage further applications in the future.

For established career-jumpers, job-seeking advice can often seem broad. But when it comes to capturing a new generation, providing valuable content like this can create long-term loyalty from a young age.