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There's a lot to be said for simplicity in advertising. But there's power in mystery, too.
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Welcome to the English language. It's not an easy thing to break into.
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How much fuzzy feel-good can you take?
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You'll only do it once. So you'd better do it right.
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Learn how to win over a crowd – on stage or on paper.
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No one makes friends by being uptight.
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Is a computer's process that much different than our own?
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Being politically correct won't always save you.
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Five psychological tricks to make your maths more appealing.
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