Blog - Keep This Copy

There's a lot to be said for simplicity in advertising. But there's power in mystery, too.

Welcome to the English language. It's not an easy thing to break into.

How much fuzzy feel-good can you take?

You'll only do it once. So you'd better do it right.

Learn how to win over a crowd – on stage or on paper.

No one makes friends by being uptight.

Is a computer's process that much different than our own?

Being politically correct won't always save you.

Five psychological tricks to make your maths more appealing.

For educational purposes only.

Our thoughts. All yours.