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How to Alienate Your Shiny New Freelancer
The first rule of selling? Put yourself in their shoes.
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How to Kill Your Content Darlings
Follow your dreams and write like a poet. Then slash, rip, and tear until you've killed it all dead.
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How to Make Google Voice Search Fall in Love with Your SEO Content
People don't speak like they Google.
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The Sneakiest Little Words That Brands Don’t Want You to Notice
This post is made with fortified irony, which contributes to a happier and healthier outlook.
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Why Do So Many People Hate Writing?
Love it or hate it – you've got to hate it.
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How to Slide Your SEO Keywords into Any Piece of Writing Naturally
You're not writing for robots. You're writing for humans who inform those robots.
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How Much Truth Should You Hide from Your Customers?
Sell the sizzle – not the deceit.
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Sex Can Sell – But Innuendo Goes Deeper
Put the image in their minds – not on the page.
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How to Write a Corporate Apology Without Causing a Riot
You blew it. Now fix it.
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How to Write Better Headlines by Ripping Off Every Book Ever
Take something good and make it gooder.
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