How to Write Better Headlines by Ripping Off Every Book Ever
Take something good and make it gooder.
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How to Keep Coming Up with Ideas for Your Blog Forever
If you think you're out of steam, you're wrong.
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How to Write a Job Advert for Real Human Beings
You’re a seller, not a buyer. So start acting like it.
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Why Is It So Hard for People to Write in Plain English?
Whatever you're writing or saying, there's always a simple way to go about it.
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5 Opening Hooks from Fiction You Can Totally Steal for Your Content
No one cares. Until you make them.
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Simple Sells – But Your Customers Aren’t Idiots
There's a lot to be said for simplicity in advertising. But there's power in mystery, too.
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How to Write for People Who Didn’t Grow Up in English
Welcome to the English language. It's not an easy thing to break into.
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