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How to Slide Your SEO Keywords into Any Piece of Writing Naturally
You're not writing for robots. You're writing for humans who inform those robots.
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How Much Truth Should You Hide from Your Customers?
Sell the sizzle – not the deceit.
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Sex Can Sell – But Innuendo Goes Deeper
Put the image in their minds – not on the page.
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How to Write a Corporate Apology Without Causing a Riot
You blew it. Now fix it.
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How to Write Better Headlines by Ripping Off Every Book Ever
Take something good and make it gooder.
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How to Keep Coming Up with Ideas for Your Blog Forever
If you think you're out of steam, you're wrong.
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Should We Feel Good about Selling Through Fear?
We all do it. But we don't all do it right.
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How to Write a Job Advert for Real Human Beings
You’re a seller, not a buyer. So start acting like it.
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Why Is It So Hard for People to Write in Plain English?
Whatever you're writing or saying, there's always a simple way to go about it.
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How to Get Away with Swearing in Advertising
Pushing the limits of polite discourse.
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