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Simple Sells – But Your Customers Aren’t Idiots
There's a lot to be said for simplicity in advertising. But there's power in mystery, too.
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How to Write for People Who Didn’t Grow Up in English
Welcome to the English language. It's not an easy thing to break into.
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How to Name Your Product, Service, Business (or Baby)
You'll only do it once. So you'd better do it right.
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How to Write like a Stand-up Comedian
Learn how to win over a crowd – on stage or on paper.
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The Butler’s Apology
No one makes friends by being uptight.
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Will AI Ever Beat the Creatives?
Is a computer's process that much different than our own?
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You Have Every Right to Be Offensive
Being politically correct won't always save you.
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How to Frame Numbers in Your Sales Copy
Five psychological tricks to make your maths more appealing.
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