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Keep This Copy Logo
  • Home
  • What we do
    • Web Copy
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  • Portfolio
    • Coolr – Blog and Team Editing
    • The UK Domain – Long-Form Business Guides
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Month: December 2017

The Butler’s Apology

12 December 2017January 15, 2019Leave a comment

We’ve all seen one of these convoluted signs in a shop or a restaurant:

Due to unforeseen circumstances, we are currently unable to process credit or debit card transactions. We apologise for any inconvenience caused.

Let’s break this down a bit to see why it’s so horrible.

Continue reading

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